This is a replay of a 45-minute audio conference hosted by M&I in 2004, and presented by Ken. While this program is nearly 8 years old, the message and issues discussed are as fresh today as they were then. This program is meant to be a complement to our articles addressing this same topic, which can be accessed on this site under "Articles".
Barry and Ken have a frank discussion on the importance of picking the right name for your practice. Picking the wrong name can have a significant negative impact on your success in practice; including your bottom line; as well as make it more difficult for your target market to find you.
Ken Mailly, speaking in his capacity as the Executive Director of the NJ Society of Independent Physical Therapists (NJSIPT), appearing on a local cable program "You and Your Health" hosted by current NJSIPT President Dave Bertone, PT, DPT, OCS. The topic of this program was "Physical Therapist as the Practitioner of Choice" and was geared toward the prospective Physical Therapy consumer. Ken offers insights and marketing tips for reaching such consumers that you may find useful.